(of a substance or thing) not imitation or artificial; genuine.
genuine, authentic, bona fide
Do you want to have the assurance of really knowing where your food comes from? There are many options for food with catchy marketing names to make you think the food is genuine, that it came from a specific farmer or rancher, and that it was produced with the best of care. It can be confusing, time consuming to figure out and, and more than a little frustrating when all you want is for someone to stop the marketing hype and shoot straight with you. That’s why the ranchers producing steaks for Authentic Beef place their brand on every package; they are the only person with the legal right to use their brand giving you the assurance of who raised the cattle and where the beef came from. It’s not easy to do, but it’s that simple. Really.
~Mike and Shannon